A process formulated by Ansel Adams and Fred Archer in the late 1930’s , the zone system is a photographic technique for determining optimal film exposure and development.
Based upon the 19th century sensitometry studies of Hurter and Driffield, the zone system provides photographers with a systematic method of precisely defining the relationship between the photographic subject and the final product. The process is simple, render light subjects as light and dark subjects as dark according the the visualization of the photographer. It divides tones from white to black and the grays in eleven separate zones.
The zone system has had it’s share of criticism early on, specifically in regards to how it’s process makes simpler things more complex. Later on this was fixed by Picker (1974), providing a concise and simple treatment that helped to demisfy the process. Adams, with the help of Robert Baker, also helped to simplify the zone system in the early 1980’s.
A Dutch company called StyleShoots has recently created a machine that records and takes photos on its own. A model steps inside the machine, and the stylist sets up the lighting, background, and more with a tablet on the outside.
The stylist and model work together to create the final product. Before recording begins, they tell the StyleShoots machine what result they want. When “shooting” is finished, the machine selects the appropriate footage, and puts them in the assigned format and style.
This invention helps the photoshoot experience become less time consuming, but still results in a high quality product.
– Brenton Wiseman
No matter what kind of artist you are, if you want to be noticed and/or hired, you’re gonna need your own website. People are going to need a place to go to so that they can view your work, see what your future projects will be, and contact you.
Simon Cade, English filmmaker and creator of YouTube Channel “DSLRguide”, has recently posted a video about creating your own website, and how your page should be laid out. He does a walkthrough of him updating his website, giving the viewers seven tips on how to design their own.
His tips include: Look at other sites, Make it easy to find the important parts, Test it out (often), Display the kind of work you want to be doing, and Experiment.
While creating your own website may seem like a small task when you think about all of the projects you’ll be working on, there is a wrong way of designing a website. There are many factors that come into constructing it, and every detail matters so your future viewers, fans, and employers.
Simon Cade’s Full Video
– Brenton Wiseman
Richard Avedon was an American fashion and portrait photographer. His obituary that was published in The New York Times said that “his fashion and portrait photographs helped define America’s image of style, beauty and culture for the last half-century”.
He was born in New York May 15, 1923. When he was young, he used to use his families Kodak Box Brownie, and he considers his younger sister, who suffered from schizophrenia, his first muse.
He attended DeWitt Clinton High School in Bedford Park, Bronx, where he worked on the school paper, The Magpie, with James Baldwin from 1937 until 1940. He enrolled at Columbia University to study philosophy and poetry but dropped out after one year. He then started as a photographer for the Merchant Marines, taking ID shots of the crewmen. From 1944 to 1950, Avedon studied photography with Alexey Brodovitch at his Design Laboratory at The New School for Social Research.
In 1946, he opened up his own studio and provided images for Vogue and Life magazine. In 1962, he joined Vogue magazine as a staff photographer. He eventually became lead photographer and has photographed every cover from 1973 to 1988. His work with Gianni Versace advertisements, and his work with Calvin Klein are some of his most notable work.
In addition to his continuing fashion work, he also branched out into photographing patients of mental hospitals, the Civil Rights Movement in 1963, protesters of the Vietnam War, and later the fall of the Berlin Wall. His subjects has included people from Andy Warhol, to Dwight D. Eisenhower. His usage of large prints, sometimes over 3ft tall, made him standout amongst other photographers.
Peter Lindbergh is a German photographer and film maker who is known for his cinematic and realistic images. Lindbergh spent his early life in Germany, where he enrolled in the Berlin Academy of Fine Arts. He later studied free painting at the College of Art in Krefeld after hitchhiking through Spain and North Africa. In 1971, Lindbergh moved to Dusseldorf where he assisted photographer Hans Lux before opening his own studio in 1973.
Peter Lindbergh redefined the standards of beauty with his images by capturing his subject’s natural beauty instead of using excessive retouching. He tries to show the soul and personality of the models with hardly any makeup.
Lindbergh received international acclaim in 1988 when he did photograph of a group of models all dressed in white shirts that he had recently discovered. This photo launched the careers of the models.
In 1990 Lindberg photographed Linda Evangelista, Naomi Campbell, Cindy Crawford, Christy Turlington and Tatjana Patitz together for the first time for the January 1990 Vogue UK cover. This photograph started the era of the supermodel when George Michael used it as inspiration for music video of his song “Freedom 90.” Since then, Lindbergh has gone on to capture many more photographs for Vogue and other prestigious fashion brands and magazines including The New Yorker, The Rolling Stone, and Vanity Fair.
For more information : peterlindbergh.com
Henri Cartier-Bresson was a pioneer in photojournalism covering many famous world events such as the French uprisings and the Spanish Civil War. Born on August 22, 1908 in Chanteloup France, he was born into a family of wealth but also a family of creativity. Cartier-Bresson was educated in Paris he was always attracted to literature and fine arts. By 1927, Cartier-Bresson enrolled in Cambridge University to further expand his love for the arts.
Africa was responsible for showing Cartier-Bresson his true passion. Originally there for a hunting trip, he quickly realized he had little interest in the act of hunting/eating boars and antelopes. So instead he began to take photographs of his journey with a Brownie camera that was gifted to him. “I adore hooting photographs, it’s like being a hunter. But some hunters are vegetarians-which is my relationship to photography,” Cartier-Bresson said. In 1946, after his return from the war Henri organized a “posthumous“show of his work at MOMA and many mistook that the photographer had died in the war.
Cartier-Bresson quickly developed a philosophy for his work. He was a naturalist and had great disdain for the altered image. By the 1930’s, Henri had his work in exhibits all over the world but his skills as a photojournalist would not be solidify until after WWII. He documented Gandhi’s death and the impact Gandhi’s death had on India in 1948 as a photo essay.
In 1947 the photographer and partners George Rodger, Robert Capa, David Seymour and William Vanderbilt founded a premier photo agency called Magnum Photos but Cartier-Bresson was bit again by the travel bug. He embarked on a three year journey through Asia which would gift him with a book collection of his photos “The Decisive Moment”
Cartier-Bresson was witness to the Chinese revolution, Spanish Civil War, World War II, Krushev’s Russia, George VI’s coronation and the glamour of Hollywood with Marilyn Monroe all through the lens of his camera. Without his photo journalistic work, we may not have known about how the world has gotten here today.
Ansel Adams was born in San Francisco California on February 20, 1902. When he was younger an earthquake caused him to fall and damage his nose, leaving it permanently disfigured. He had problems fitting in at school and as a result his childhood was spent in solitude. As a result he found peace within nature, he was hiking dunes and beaches.
He received the Kodak no.1 box brownie from his parents as a gift. and soon after joined the Sierra Club, an environmental group. He spent four summers in Yosemite valley as the club’s keeper of the club’s lodge. His first published photographs appeared on the Sierra Club’s 1922 Bulletin.
(The Tetons and the Snake River 1942)
Adams Pursued “Straight Photography” or “pure photography” where the clarity of the lens is emphasized and the final appearance gave no indication of being manipulated in the darkroom. Adams became the most well known and insistent champion of “Straight Photography”. He us f/64 aperture to give himself a great depth of field.
(Mount Williamson 1944)
Ansel Adams did mostly black and white landscape images of the American West. Because of his notable work he even created a group with fellow photographers William Van Dyke and Edward Weston known as Group f/64 which focused on carefully framed images seen through a western environmentalist viewpoint.
(half dome Merced River)
Most of his pictures are from the Yosemite National Park. Adams photographs of the West became the main photographic records of what many National Parks were like before the rampant tourism that is in them today.
on April 22nd 1984, Adams died from a cardiovascular disease at 82 years old. Publishing rights for most of his photos are handled by The Ansel Adams Publishing Rights Trust. There is an Archive of Adam’s work located at the Center for Creative Photography.
Ansel was a dedicated environmental activist with an eye for photography.
You can check out his Gallery and his Biography here