Fashion Photography



 Fashion Photographers not only photograph garments but also interpret the underlying ideas or themes of the season, the clothing range, the designer or the brand.
They work in studios and on location to produce imaginative and eye-catching images that advertise clothes, accessories and lifestyle.
There is never-ending demand across the industry for originality and innovation. Photographers who understand fashion trends and can take striking images that sell thelook and style of the clothes are much in demand and can command large fees.
Fashion photographs are commissioned for a variety of publications, ranging from mail-order catalogues and websites, to high-fashion magazines and Sunday supplements. Their working methods, as well as the creative skills required, vary accordingly.
Fashion Photographers often work within a team, which includes art directors, editors and other creative support staff. They need to understand each client’s brand, the various uses of images, and be able to work closely with other creative people to fulfil the brief. High Fashion and Magazine Photographers work from their own studios, on location, occasionally, in a studio supplied by their clients.

. june-1950_b_268x353 Though models are a big part of the photo, they have to be able to represent the clothes in the way it was intended for. Photographers focus not only on the clothes but every detail in the picture in order to make sure they work together. If the scene, model and clothes don’t go hand in hand, the outfit would not be as appealing. the message from the image might come off completely different then what was intended.

By: Abigail Ward


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